6 Clever UX Design Tricks To Boost E-commerce Sales


Tools like the WordPress e-commerce development plugin WooCommerce have made it easy to acquire an online store. However, it has necessitated that merchants know how to boost e-commerce sales. There is intense competition in every segment because of the large number of outlets in all categories. Not only virtual but physical businesses as well are investing in having a digital presence. Online shoppers are spoilt for choices and if they find the user experience unsatisfactory, they will abandon a store in favour of another option. A streamlined, fast, and simple shopping experience is essential for the success of a digital outlet. The following UX design tricks will help merchants refine the design of their stores and optimize the shopping process.

UX Design Tricks To Boost E-commerce Sales 



1. Reduce Page Loading Time


A digital shop’s performance can be seriously affected by the time taken by it to load in a visitor’s browser. People nowadays, especially mobile users are impatient and navigate to another interface if a website takes too long to load. Search engines also do not take a favourable view of sluggish websites. It, therefore, becomes important to reduce the page loading time of an online marketplace. Business owners must always choose a reputable hosting service and enable caching on their websites. They must also make sure that all product images and other pictures are resized and optimized before uploading. These simple tricks will easily improve the speed of the interface.

2. Include Search Filters And Autocomplete Suggestions


A digital shop can stock numerous products in a wide range of categories. Finding the desired item can be a hard task for visitors. All the products must be organized into different categories. Users must be allowed to search the merchandise by configuring filter combinations. For instance, an apparel outlet must let shoppers set multiple filters like gender, size, fabric type, delivery time, price, etc. This will help a person in funnelling down to locate the various options of the item she is searching for. E-commerce operators must also list the products in multiple categories if they are relevant to more than one department.

3. Simplify The Checkout Process


A smooth checkout process will always be a strong conversion booster. Websites must simplify their purchasing process so that people can easily complete a process. Many outlets ask shoppers to register in order to make a purchase. This discourages a lot of people from conducting the transaction as they are reluctant to create an account. Making registration optional will help in keeping such users on the website and encourage them to complete the buying process. Keep the entire process as brief and as simple as possible. Ask for only the necessary customer information like credit card details, delivery address, etc. A seamless checkout process will definitely have a positive impact on the conversions.

4. Offer Different Payment Options


Another UX trick that can significantly boost e-commerce sales is offering different payment options to customers. In order to expand their reach, it is necessary that merchants provide a wide range of payment methods. Online buyers prefer a method which they are familiar with and allow them to pay in their currency. Business owners must research their audiences to know their favourite payment options and include them on their websites. Credit cards remain a popular universal method but a lot of people use third-party services like PayPal and Stripe. They must ensure that all these platforms are integrated with their outlet.

5. Analyze And Improve The Navigation


Inefficient navigation is another factor which can kill the conversions on an online shop. It is vital that the audience finds any kind of information easily and quickly. Merchants must look to implement intuitive navigation which guides users across all departments efficiently. They must display the menu in a prominent place where shoppers can see it constantly. A good way is to include a sticky navigation bar on top. This will allow buyers to return to any section easily. It must be uncluttered and contain only the links which help in finding items and encouraging people to buy.

6. Ensure The Store Is Optimized For Mobile Devices


The majority of modern online shoppers are using mobile devices to conduct purchases. A store which is not optimized for such devices will always suffer from poor sales. Ignoring mobile optimization restricts the reach of the outlet. Store owners must make sure that their websites have been created with responsive design techniques. This will help the interface in adjusting itself to all kinds of screen dimensions. This will help smart device users in browsing through the shop conveniently. E-commerce operators must make sure that the text size is large enough to be read easily on small screens. The buttons to select and buy items must also be big in size so that they can be easily targeted.

Conclusion    


The nearly endless possibilities available to them have made online buyers selective and demanding. It is, therefore, essential that business owners use these UX design tricks to satisfy their visitors and boost e-commerce sales.

Brandon Graves is the experienced Wordpress expert at HireWpgeeks Ltd - Best PSD to Wordpress Service provider company in the USA.



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